However, in practice your sentiment is not uncommon. It's a common paradox in market capitalism that the less able a person is to afford to borrow money, the more we expect them to pay. The reason's obvious; interest is a risk-reward game, and lending money to someone with no history or a bad history with credit is a risky action. The high interest is also meant to discourage borrowing by making it unappealing, but when you're a lender of last resort, it's your business to say "yes" when everyone else they've gone to has said "no", and when you're looking for a payday loan, it's because your options are even less appealing (bankruptcy, eviction, repossession, legal consequences, etc). 

Payday loans (also known as “cash advances”) are short-term cash loans directly deposited into your checking account by Cash Central. The length and duration of the loan is, in certain states, limited by law but generally aligns with your next payday whenever possible as a convenience to you. At that time, the loan is generally paid back via an authorized electronic withdrawal from your checking account. Other methods of repayment are possible. Please contact a customer service representative for further assistance.
No licensee shall: (1) Charge check-cashing fees in excess of three percent of the face amount of the check, or $5, whichever is greater, if the check is the payment of any kind of state public assistance or federal social security benefit; (2) Charge check-cashing fees for personal checks in excess of 10 percent of the face amount of the personal check or $5, whichever is greater; or (3) Charge check-cashing fees in excess of five percent of the face amount of the check or $5, whichever is greater, for all other checks. (4) Charge deferred deposit transaction fees in excess of 10 percent of the amount of funds advanced.
A licensed or supervised lender may charge an amount not to exceed 15 percent of the amount of the cash advance. The contract rate of any loan made under this section shall not be more than three percent per month of the loan proceeds after the maturity date. No insurance charges or any other charges of any nature whatsoever shall be permitted, except returned check fees, including any charges for cashing the loan proceeds if they are given in check form.

Have unexpected bills or car repairs caught you off guard? Has your budget been stretched too tight this month? If your current finances won’t see you through to your next payday, a short-term loan could help bridge the gap. You can conveniently apply for these loans online to receive your funds either by check, direct deposit or cash pickup in a store. The application process typically takes minutes, and you can see your funds quickly if you’re approved — in as little as 15 minutes with some lenders.
To prevent usury (unreasonable and excessive rates of interest), some jurisdictions limit the annual percentage rate (APR) that any lender, including payday lenders, can charge. Some jurisdictions outlaw payday lending entirely, and some have very few restrictions on payday lenders. In the United States, the rates of these loans were formerly restricted in most states by the Uniform Small Loan Laws (USLL),[5][6] with 36%-40% APR generally the norm.
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