However, in practice your sentiment is not uncommon. It's a common paradox in market capitalism that the less able a person is to afford to borrow money, the more we expect them to pay. The reason's obvious; interest is a risk-reward game, and lending money to someone with no history or a bad history with credit is a risky action. The high interest is also meant to discourage borrowing by making it unappealing, but when you're a lender of last resort, it's your business to say "yes" when everyone else they've gone to has said "no", and when you're looking for a payday loan, it's because your options are even less appealing (bankruptcy, eviction, repossession, legal consequences, etc).
Price regulation in the United States has caused unintended consequences. Before a regulation policy took effect in Colorado, prices of payday finance charges were loosely distributed around a market equilibrium. The imposition of a price ceiling above this equilibrium served as a target where competitors could agree to raise their prices. This weakened competition and caused the development of cartel behavior. Because payday loans near minority neighborhoods and military bases are likely to have inelastic demand, this artificially higher price doesn't come with a lower quantity demanded for loans, allowing lenders to charge higher prices without losing many customers.
The ads are on the radio, television, the Internet, even in the mail. They refer to payday loans, cash advance loans, check advance loans, post-dated check loans, or deferred deposit loans. The Federal Trade Commission, the nation’s consumer protection agency, says that regardless of their name, these small, short-term, high-rate loans by check cashers, finance companies and others all come at a very high price.
According to a study by The Pew Charitable Trusts, "Most payday loan borrowers [in the United States] are white, female, and are 25 to 44 years old. However, after controlling for other characteristics, there are five groups that have higher odds of having used a payday loan: those without a four-year college degree; home renters; African Americans; those earning below $40,000 annually; and those who are separated or divorced." Most borrowers use payday loans to cover ordinary living expenses over the course of months, not unexpected emergencies over the course of weeks. The average borrower is indebted about five months of the year.
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They may be unsecured at times, but that doesn't mean they're not legal. We're talking about money still even if its just a payday loan. This loan, nevertheless, offers an option if and when you don't find any approval from the bank. In fact, the documents that you attach to your loan are considered legal items to your application. So why would anyone call this loan illegal? Many are availing of this loan because the approval is quick, the repayment scheme is easy to handle, and that there's less requirement compared to conventional loans from banks and other lending firms. Most of these lending firms operate legally, it is only when they offer unsecured loans that the transaction seemed illegal.
To prevent usury (unreasonable and excessive rates of interest), some jurisdictions limit the annual percentage rate (APR) that any lender, including payday lenders, can charge. Some jurisdictions outlaw payday lending entirely, and some have very few restrictions on payday lenders. In the United States, the rates of these loans used to be restricted in most states by the Uniform Small Loan Laws (USLL), with 36–40% APR generally the norm.
Lenders are within their rights to file reports with the three major credit bureaus—Experian, Equifax and Transunion—if you fail to repay your loan. This negative remark will lower your credit score and may make it impossible for you to obtain short term loans or other forms of credit in the future. However, once you have repaid your debt to your lender in full, this will be reported to the credit agencies and the negative remark will be removed from your credit history.
Brian Melzer of the Kellogg School of Management at Northwestern University found that payday loan users did suffer a reduction in their household financial situation, as the high costs of repeated rollover loans impacted their ability to pay recurring bills such as utilities and rent. This assumes a payday user will rollover their loan rather than repay it, which has been shown both by the FDIC and the Consumer Finance Protection bureau in large sample studies of payday consumers 
To prevent usury (unreasonable and excessive rates of interest), some jurisdictions limit the annual percentage rate (APR) that any lender, including payday lenders, can charge. Some jurisdictions outlaw payday lending entirely, and some have very few restrictions on payday lenders. In the United States, the rates of these loans were formerly restricted in most states by the Uniform Small Loan Laws (USLL), with 36%-40% APR generally the norm.