A 2009 study by University of Chicago Booth School of Business Professor Adair Morse[52] found that in natural disaster areas where payday loans were readily available consumers fared better than those in disaster zones where payday lending was not present. Not only were fewer foreclosures recorded, but such categories as birth rate were not affected adversely by comparison. Moreover, Morse's study found that fewer people in areas served by payday lenders were treated for drug and alcohol addiction.
This scam, like the advance fee loan scam, uses the internet, phone and newspaper to advertise. A company claims that they can guarantee a grant or loan from the government in exchange for a fee. Victims are instructed to send money to pay for ‘insurance’ on the promised grant or loan. They will usually ask that the money be sent via overnight or courier services or by wire, so that they don’t leave any trace of their identity or location. They then provide the victim with information that is available in any library or can be ordered directly from the government.
Here’s how they work: A borrower writes a personal check payable to the lender for the amount the person wants to borrow, plus the fee they must pay for borrowing. The company gives the borrower the amount of the check less the fee, and agrees to hold the check until the loan is due, usually the borrower’s next payday. Or, with the borrower’s permission, the company deposits the amount borrowed — less the fee — into the borrower’s checking account electronically. The loan amount is due to be debited the next payday. The fees on these loans can be a percentage of the face value of the check — or they can be based on increments of money borrowed: say, a fee for every $50 or $100 borrowed. The borrower is charged new fees each time the same loan is extended or “rolled over.”

To prevent usury (unreasonable and excessive rates of interest), some jurisdictions limit the annual percentage rate (APR) that any lender, including payday lenders, can charge. Some jurisdictions outlaw payday lending entirely, and some have very few restrictions on payday lenders. In the United States, the rates of these loans used to be restricted in most states by the Uniform Small Loan Laws (USLL),[4][5] with 36–40% APR generally the norm.
Finding a loan is tough when you have less-than-perfect credit, especially when the minimum credit requirement set by a bank puts a conventional loan out of your reach. Short-term options like payday loans can be a big help when you’re facing an emergency expense, but you’ll want to make sure you know exactly how much it’s costing you before you sign on the dotted line. 

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To give you an idea of how difficult this category of borrower is to deal with, you had General Electric doing personal loans to these sort of customers based on healthy returns and VERY high interest rates (I went past there when I was working and it started at 33%). There is just one small problem with that, being high risk borrowers they were also the most likely to DEFAULT and never pay their loans back.

No lender may make a payday loan to a consumer if the total of all payday loan payments coming due within the first calendar month of the loan, when combined with the payment amount of all of the consumer's other outstanding payday loans coming due within the same month, exceeds the lesser of: (1) $1,000; or (2) in the case of one or more payday loans, 25 percent of the consumer's gross monthly income; or (3) in the case of one or more installment payday loans, 22.5 percent of the consumer's gross monthly income; or (4) in the case of a payday loan and an installment payday loan, 22.5 percent of the consumer's gross monthly income.


According to a study by The Pew Charitable Trusts, "Most payday loan borrowers [in the United States] are white, female, and are 25 to 44 years old. However, after controlling for other characteristics, there are five groups that have higher odds of having used a payday loan: those without a four-year college degree; home renters; African Americans; those earning below $40,000 annually; and those who are separated or divorced." Most borrowers use payday loans to cover ordinary living expenses over the course of months, not unexpected emergencies over the course of weeks. The average borrower is indebted about five months of the year.[14]

Though payday loans can be used for a wide range of purposes, they’re generally designed to cover unexpected expenses. Common uses include forgotten bills, car repairs, medical expenses or any other sudden event. You shouldn’t use payday loans to fix long-term issues in affording your credit, for day-to-day expenses or for a big-ticket item like a car or house.

A person considering taking a payday loan in New York should know the following particularities of such lending as it is stated by the law: check cashing of post-dated checks is forbidden in the state; every lending business is required to have a license to operate in the state; state laws impose criminal usury cap for any loans that equals 25%; there is also civil usury cap that equates 16% per annum and that number should not be exceeded.


When interest rates on payday loans were capped to 150% in Oregon, causing a mass exit from the industry and preventing borrowers from taking out payday loans, there was a negative effect with bank overdrafts, late bills, and employment. The effect is in the opposite direction for military personnel. Job performance and military readiness declines with increasing access to payday loans.[41]
According to a study by The Pew Charitable Trusts, "Most payday loan borrowers [in the United States] are white, female, and are 25 to 44 years old. However, after controlling for other characteristics, there are five groups that have higher odds of having used a payday loan: those without a four-year college degree; home renters; African Americans; those earning below $40,000 annually; and those who are separated or divorced." Most borrowers use payday loans to cover ordinary living expenses over the course of months, not unexpected emergencies over the course of weeks. The average borrower is indebted about five months of the year.[14]
“When you apply for a personal loan, the creditor will check your credit report to help them determine whether you will repay the debt,” says Rod Griffin, director of public education for Experian, one of the three major credit bureaus. “Your credit history and credit scores help lenders predict the likelihood a person will repay a debt as agreed upon.”
They may be unsecured at times, but that doesn't mean they're not legal. We're talking about money still even if its just a payday loan. This loan, nevertheless, offers an option if and when you don't find any approval from the bank. In fact, the documents that you attach to your loan are considered legal items to your application. So why would anyone call this loan illegal? Many are availing of this loan because the approval is quick, the repayment scheme is easy to handle, and that there's less requirement compared to conventional loans from banks and other lending firms. Most of these lending firms operate legally, it is only when they offer unsecured loans that the transaction seemed illegal.

To complete a payday loan application a borrower must provide paystubs from their employer showing their current levels of income. Payday lenders often base their loan principal on a percentage of the borrower’s predicted short-term income. Many also use a borrower’s wages as collateral. Other factors influencing the loan terms also include a borrower’s credit score and credit history which is obtained from a hard credit pull at the time of application.
A licensee may charge the customer a service fee for each deferred presentment service transaction. A service fee is earned by the licensee on the date of the transaction and is not interest. A licensee may charge both of the following as part of the service fee, as applicable: (a) An amount that does not exceed the aggregate of the following, as applicable: (i) 15 percent of the first $100 of the deferred presentment service transaction. (ii) 14 percent of the second $100 of the deferred presentment service transaction. (iii) 13 percent of the third $100 of the deferred presentment service transaction. (iv) 12 percent of the fourth $100 of the deferred presentment service transaction. (v) 11 percent of the fifth $100 of the deferred presentment service transaction. (vi) 11 percent of the sixth $100 of the deferred presentment service transaction. (b) The amount of any database verification fee allowed under §34(5). 
Borrowers usually charge a substantial amount in interest, often around 400 percent. With some payday loans, especially those that are extended, the amount you pay in interest is higher than the original loan amount. Payday loans have a reputation of being predatory, targeting those who have poor credit and very few options, need quick access to cash and need the loan to fill pay gaps.
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