Ohio's payday lending law is one of the best in the nation when it comes to protecting consumers. Unfortunately, Ohio's payday lenders have found a loophole in the law, and as a result Ohio residents pay some of the highest payday loan rates in the country. (To learn what payday loans are, how they work, and why you should avoid them, see Avoid Payday Loans.)
To give you an idea of how difficult this category of borrower is to deal with, you had General Electric doing personal loans to these sort of customers based on healthy returns and VERY high interest rates (I went past there when I was working and it started at 33%). There is just one small problem with that, being high risk borrowers they were also the most likely to DEFAULT and never pay their loans back.
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Payday loans are marketed towards low-income households, because they can not provide collateral in order to obtain low interest loans, so they obtain high interest rate loans. The study found payday lenders to target the young and the poor, especially those populations and low-income communities near military bases. The Consumer Financial Protection Bureau states that renters, and not homeowners, are more likely to use these loans. It also states that people who are married, disabled, separated or divorced are likely consumers. Payday loan rates are high relative to those of traditional banks and do not encourage savings or asset accumulation. This property will be exhausted in low-income groups. Many people do not know that the borrowers' higher interest rates are likely to send them into a "debt spiral" where the borrower must constantly renew.
Brian Melzer of the Kellogg School of Management at Northwestern University found that payday loan users did suffer a reduction in their household financial situation, as the high costs of repeated rollover loans impacted their ability to pay recurring bills such as utilities and rent. This assumes a payday user will rollover their loan rather than repay it, which has been shown both by the FDIC and the Consumer Finance Protection bureau in large sample studies of payday consumers 
States have varying regulations in place to protect consumers when it comes to short-term loans. Payday loans are illegal in some state, while other states regulate or restrict them. Lenders, online or otherwise, must comply with these regulations when they consider you for a loan, so the state you live in will play a part in whether you are eligible.
The Center for Responsible Lending found that almost half of payday loan borrowers will default on their loan within the first two years. Taking out payday loans increases the difficulty of paying the mortgage, rent, and utility bills. The possibility of increased economic difficulties leads to homelessness and delays in medical and dental care and the ability to purchase drugs. For military men, using payday loans lowers overall performance and shortens service periods. To limit the issuance of military payday loans, the 2007 Military Lending Act established an interest rate ceiling of 36% on military payday loans. A 2013 article by Dobbie and Skiba found that more than 19% of initial loans in their study ended in default. Based on this, Dobbie and Skiba claim that the payday loan market is high risk.